Apple has led the way in making it easy for consumers to buy their products by showing them how great the products are. Make sure your brand does the same. Where ever possible don’t ask the shopper to “guess” what your product is like by looking at a box. Show how great your product is, get it in their hands. Let them touch, hear and see it.
Presenting your products in a “touch & feel” manner is far more engaging for shoppers. In our experience of the Consumer Electrical channel, touch & feel POP multiplies sales up to 100%.