Our design process
A local point of sale agency in Sydney providing custom designed pop displays.
POINT OF SALE DESIGN SPECIALIST
Our design process has been refined using 60+ years collective experience.
Genesis Retail Displays have worked closely with product managers, brand managers, retail operation teams and product manufacturers to create various point of sale display solutions. Over the years we have evolved our custom point of sale design process to be efficient and effective so that you can get your pos manufactured and on display in retail quickly and easily.
1. POINT OF SALE DISPLAY BRIEF
The starting point for every pos design project.
Over the years we have built up a wealth of experience as a POS Design Agency in Australia working with hundreds of brands and retailers across the Country. For some people we ask too many questions, but for others they realise the importance of understanding this information to deliver the right outcome for your POS execution. Read our guide on the 10 Questions Your POS Agency Should Ask and download our free brief template.
2. DISPLAY IDEA RENDERS AND REVIEW
We begin to visualise how your point of sale will look in a retail store.
3. POINT OF SALE PROTOTYPE CREATION
We begin to visualise how your point of sale will look in a retail store.
4. MANUFACTURING & DISTRIBUTION
We begin to visualise how your point of sale will look in a retail store.
After any changes or amendments are made and all the approvals have been provided then manufacturing will begin and this may be done in Australia or our facility in China depending on the brief.
For each project you can decide how your displays will get put into retail. Some companies have a visual merchandising team that can receive units for set-up in store, we can provide pre-packed cardboard display stands or can even do the installation for you for things like interactive displays or permanent pos solutions.
We can distribute directly to field teams or stores nation-wide which creates tremendous savings for our customers.
OUR EQUIPMENT
In-house point of sale design and manufacturing in Australia
For us, it doesn’t just stop with great processes. Genesis Retail Displays has our own in-house specialist point of sale display manufacturing equipment in Australia. It is used in our design, prototyping or distribution phases for retail point of sale development. Our KOMBI CNC cardboard cutting platform can create high precision point of sale display pieces for;
1. Low volume point of sale quantities; it can eliminate the cost of tooling and can save up to $3 000 per display shape.
2. Prototype & design idea creation; we can create prototypes and shapes in cardboard for testing and approvals before going to other materials such as acrylic or wood that will expedite the design process.
3. Custom packaging for point of sale distribution; especially for things like interactive point of sale display units going into retail we can custom make the packaging that the units are shipped out in. Rather than relying on generic boxes from courier companies our custom designed units can greatly reduce potential transport damage & improve pos reliability.
This attention to detail when designing custom point of sale designs becomes critical to managing your project wastage costs. When combined with our pre-packing services it means we can assist you from the very initial design concept all the way through to placing the point of sale display units on a retail shelf for complete peace of mind and efficiency.
OUR EXPERIENCE
In-house point of sale design and manufacturing in Australia
We combine our incredible processes with leading edge equipment and combine that with years of point of sale design experience. The Genesis Retail Displays team has dealt with thousands of point of sale display briefs over the years and have successfully installed thousands of posm elements across retailers all around Australia. During that time we have built up a wealth of knowledge and expertise that now has 60+ years combined experience as a custom pop display manufacturer.
In store marketing solutions are so critical to converting shoppers into actual buyers, so shortcuts made when developing pos displays can lead to lost sales opportunities. Here are the top considerations to keep in mind.
It is critical to have a clearly defined budget and this is split into design, distribution & maintenance (especially for semi or permanent displays) This allows us to effectively design a solution that you can afford to execute.
Providing any brand or display guidelines available can help align us more quickly to the expectations of the business. This also helps make the concept generation process much shorter.
The project Management work required to install permanent displays into retail stores can be significant. Communications with retail contacts, contracted fit-out organizations, transport companies and the installers themselves can be quite detailed. Some store environments can be very challenging to work within which makes it critical to consider during the design and briefing stage to ensure the point of sale design takes this into consideration and is budgeted for.
We have dealt with lots of brand guidelines or creative agencies that push very hard to ensure every guideline is adhered to for every inch of display space. Although sometimes the creative or how the display is designed may get in the way of what is actually intuitive or functional for a consumer who is shopping and trying to interact with it. Our team has expert knowledge that is applied to typical consumer behaviour when shopping in store.
We will admit that we lose a number of projects each year down to the cost difference on a quote. Although when we visit retail stores many of these executions we often see either broken, not working or thrown out in the back dock not being used. In many situations the display has only lasted a few weeks due the use of cheap materials or poor industrial design.
WHAT HAVE OUR CLIENTS SAID?
Great reviews for our point of sale design service in Australia.
I worked with Tony and the team at Genesis on the Squeaky Gate in store permanent display stands. The team were so easy to work with and made the total process so smooth. The stands were made from timber and the attention to detail on every aspect was incredible by the team. So many options and solutions the team presented to ensure we achieve the perfect stand that was engaging and visually appealing in stores. It has been a pleasure working with you Tony!
Andrew and the team at Genesis are experts in their field, providing great service, exhibiting lots of patience when we changed our mind through the process and they kept us informed along the way. When the job is complete the products are well packaged so they can be despatched without and worry whatsoever.
They are also a pleasure to deal with and offered some extra advice along the way so that the finished product exceeded our initial expectations. Thanks to the team, look forward to working with you again in the future!
The Genesis team go above and beyond to deliver point of purchase displays that really deliver for brands. Genesis are creative, innovative and a pleasure to work with. We look forward to continuing our relationship with Genesis in the future.
CUSTOM POINT OF SALE DISPLAYS FOR LEADING BRANDS
A point of sale company that has experience working with global brands & Australian retailers.
