Custom designed permanent retail product displays
Long term retail display solutions for walls, aisles or free standing locations.
IMPACTFUL PRODUCT DISPLAYS
A semi or permanent retail product display for year round presentation.
What is a temporary retail display?
For most new product launches or seasonal marketing campaigns a temporary display solution will be suitable for most products. The temporary pop display is deliberately designed and executed to be sustained for a short period of time, even the design creative. We will ensure they are built to be durable enough for that period which could be a few weeks or few months.
Why would you need a more permanent display solution?
For some brands you may attempt to offer your retail partners either a semi-permanent or permanent display solution that remains in their retail environment for 6 months or longer. In these scenarios sometimes it may be a case of the brand purchasing the real estate in the store in an attempt to get an edge on competitors. The retailer benefits through reduced retail display costs.
What is the benefit of a permanent display solution?
Longevity is the biggest benefit of permanent retail point of purchase displays and typically the quality of the execution is much higher as well. Most brands will use consumer insight driven information to develop their creative and design direction aimed at achieving high conversion rates. It becomes a win win for all involved meaning the retailer has better displays, the brands have more control over how their product is presented and customers get a better shopping experience.
PERMANENT DISPLAYS FOR AISLES OR WALL AREAS
We have been involved in a number of pilot test programs with different types of point of sale executions and in some cases we have seen sales growth of 100%+ for stores with point of sale displays vs those that don’t.
While consumers are researching more than ever online it is important to consider the last three feet of the sale will be all about their in store experience in most cases. Therefore having a custom made permanent display in retail can give your product an advantage to help convert more shoppers into buyers.
What are the types of permanent point of sale?
- Counter top displays
- Gondola display bays
- Permanent end cap displays
- Interactive wall displays
- Gift card & mobile phone sim displays
- Free standing permanent display stands
FREE STANDING PERMANENT DISPLAYS
Most of the permanent retail displays we design are used on walls, end caps or gondola aisles although it is possible to create free standing displays as well.
The benefit of a free standing display is that it is built without any constraints when it comes to wall or aisle space. It creates more flexibility to work with different shapes, materials and sizes depending on what is made available by the retailer.
Typically these create a real impact statement in high traffic locations and when they are made interactive you can also demonstrate your products.
What types of free standing display units can be made?
- Play table with lighting & power
- Double sided free standing display
- A free standing display on wheels that can be moved
- An interactive free standing display for product demonstrations.
WHAT ARE THE BENEFITS OF PERMANENT RETAIL PRODUCT DISPLAYS
Most brands will just rely on their product being on a retail shelf in a box. Some might create shelf dressing to help their brand or product stand out. Although, the brands that grow sales the fastest and increase their market share will typically take an extra step and enable shoppers to touch, feel or interact with their product in a retail shop.
The benefit of permanent retail product displays is that it can give you more control over how your brand or product is presented in retail environments through owning the space. These areas have very strong visual merchandising impact and can draw more attention to your product to convert into sales. The extra expense is recovered by securing valuable retail shelf space that presents your brand exactly how you want it to be shown to shoppers.
ARE ALL PERMANENT RETAIL PRODUCT DISPLAYS DISPLAYS THE SAME?
It might look like most permanent retail product displays are the same although the type of materials used, the way it engages with shoppers & the durability of the design can vary greatly. We often see brands who choose cheap display manufacturing companies but when you try and use the displays in a retail shop they are often not working or we see elements that have broken off or missing.
We custom design our permanent retail product displays to a high standard to withstand the rigours of retail stores. Everything from the materials we choose to the construction techniques, we use our years of experience to build displays that last.
CAN PERMANENT RETAIL PRODUCT DISPLAYS HAVE LIGHT AND SOUND?
We can create practically any type of permanent retail product displays that can incorporate light, sound, video and give a consumer a fully immersive experience with your product to convert them to someone who buys your product.
We have extensive experience using different materials, electronics & techniques that can bring any type of product to life in a retail store.
WHERE CAN PERMANENT RETAIL PRODUCT DISPLAYS BE USED?
Over the years we have built permanent retail product displays of all shapes and sizes that have been placed around retail stores. Wall bays, end caps, aisle bays or even promotional areas have been used to create an interactive area that people can use or test a product.
We have worked with all the leading retailers in Australia and the largest shopping centres to fully understand all the OH&S requirements needed to make your display successful.
EXAMPLES OF OUR CUSTOM DESIGN RETAIL DISPLAYS
Take a look at some of our case studies as we share our insights on retail point of sale design
CUSTOM POINT OF SALE DISPLAYS FOR LEADING BRANDS
A point of sale company that has experience working with global brands & Australian retailers.