Design

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Uncharted 4: A Thief’s End

By |2018-03-05T16:34:36+00:00June 30th, 2016|Categories: Artwork, Cardboard Display Stands, Creative, Design, Point of Sale|

Uncharted 4: A Thief's End is an upcoming action-adventure third-person shooter platform video game developed by Naughty Dog and published by Sony Computer Entertainment exclusively on PlayStation 4. Keep an eye out for it in-store including in these Genesis Retail Displays created POP displays in Target from May 10.

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Big W Vendor Point of Sale Display guidelines

By |2018-03-05T16:34:36+00:00June 2nd, 2016|Categories: Creative, Design, Point of Sale|

Download the Big W Vendor Point of Sale Guidelines manual below. https://www.bigw.com.au/medias/Vendor-Point-of-Sale-Guidelines.pdf?context=bWFzdGVyfHJvb3R8NzM0Mjg4MXxhcHBsaWNhdGlvbi9wZGZ8aGIzL2g5NC85NDM5ODcxMTcyNjM4LnBkZnwxODg1NzU4MjYzYTc1YzdkZTdjOTBlMmJhMGJjMjhkNTFmNzNkNzE5NTU0N2U3M2E1ZjA3MDUxYjc3NGQ1ZWI3  

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Big W PDQ’s

By |2018-03-05T16:34:36+00:00June 2nd, 2016|Categories: Design, Digital Display Stands|

The term PDQ can stand for “Presentation Display Quantity” or “Pallet Display Quantity”.  In making a pitch to Big W or planning a PDQ program, invest some time ensuring all the business case objectives are covered off.  Your POP display partner should take cate of the technical, design and logistic related areas for you.  There’s also [...]

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Woolworths off Location Displays Guidelines

By |2018-03-05T16:34:36+00:00June 2nd, 2016|Categories: Creative, Design, Point of Sale|

When presenting or preparing for off location POS opportunities, it is prudent to be compliant with Woolworths’ requirements to ensure simple execution for your customer, the retailer and maximum sales impact for your brand. Keep the one page overview below handy as a guide to ensure you and your POS organization have ticked all the boxes [...]

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Video

By |2018-03-05T16:34:36+00:00June 2nd, 2016|Categories: Creative, Design|

If your POP presence location in-store has power available it is well worth considering including audio/visual screens in the solution.  POP installations including video can increase sales up to 500%

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Woolworths-Media Bookings

By |2018-03-05T16:34:36+00:00June 2nd, 2016|Categories: Cardboard Display Stands, Creative, Custom Design Display Stands, Design|

Allowing plenty of time for submission of in-store POS initiatives is imperative in creating a brand/retailer win/win in preparing for and executing in-store presence initiatives. The handy booking deadlines document below from the Woolworths media hub team is a great starting point for your planning.  Of course speak with your relevant Woolworths contact for any category [...]

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Don’t make your shopper “hope” your product is great.

By |2018-03-05T16:34:37+00:00June 2nd, 2016|Categories: Cardboard Display Stands, Creative, Custom Design Display Stands, Design|

Apple has led the way in making it easy for consumers to buy their products by showing them how great the products are. Make sure your brand does the same. Where ever possible don’t ask the shopper to “guess” what your product is like by looking at a box. Show how great your product is, get [...]

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The joys of prepacking

By |2018-03-05T16:34:37+00:00July 31st, 2012|Categories: Creative, Design|Tags: |

The interest from brand marketers in pre-packing has become stronger than ever. This has been brought on by the high cost of merchandiser store visits to set up displays as well as the cost of distributing POS Material to stores. Brand marketers are finding that creating a functional pre-packed display solution is a far more effective [...]

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Interactive Display Stands

By |2018-03-05T16:34:37+00:00July 31st, 2012|Categories: Creative, Design|Tags: , , |

It’s difficult to stand out with a general Display Stand in a high tech environment. Having a display stand allows the product greater opportunity to be seen by the customer. To stand on a shelf amongst like minded products won’t give you the market share a POS Display can; it is your last opportunity to sell [...]

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Prepackaging

By |2018-03-05T16:34:37+00:00July 31st, 2012|Categories: Creative, Custom Design Display Stands, Design|Tags: , , |

More and more retailers are embracing the logistic simplicity of pre-packed, sales increasing POS displays.  Of course in the case of floor units POS displays inherently provide opportunity for stocking when shelves are already spoken for.  This combined with POP display and product being shipped as one unit removes several layers of logistic complexity. While no [...]

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Genesis have a great creative process which helps me innovate

Eli, Prepaid Retail Marketing
Optus

Well done guys, these are the best-looking launch kits we’ve ever had We’ll all feel very proud to launch this device.

Paul, Marketing Communications Manager
ResMed

Genesis are easy to communicate with and make changes. Smooth process and willing to adjust things to meet my briefs including pricing and design.

Ashley, Marketing Executive
Valvoline

The comments have been very positive on the design and function of the units that have been delivered. Great job to you and your team

Mark, Executive General Manager Marketing
Pirtek

Thank you so much for all you have done for the Logitech business over the last couple of years.It has been an absolute pleasure to work with you. I can’t thank you enough for ensuring all our POS executions have been well designed and executed, you have made my job much more enjoyable and successful.

Alice , Marketing Executive
Logitech

Thank you and the wider team for all your wonderful help and support this year.

Jason, Shopper Marketing Lead
Philips

The Genesis team were so easy to work with and made the total process so smooth. The attention to detail on every aspect was incredible by the team. So many options and solutions were presented to ensure we achieved the perfect stand that was engaging and visually appealing in stores. It has been a pleasure working with you to Tony!

Sarah, Brand Manager
Conga Foods