Point of sale for Maxi-Cosi car seats for Baby Bunting stores
Custom designed point of sale display for Maxi-Cosi's latest baby car seat
Genesis Retail Displays is a point of sale display design agency in Sydney that was engaged by Maxi-Cosi a second time to help launch one of their new products.
We created another point of sale display solution that demonstrates how thoughtful design can enhance the in-store experience, drive product engagement, and meet both functional and branding requirements in a retail setting.
Just like the previous design we created for Maxi-Cosi’s baby car seats, functionality was a primary focus. The display was engineered with ergonomic proportions to ensure store staff could comfortably and confidently demonstrate the product. This attention to usability played a crucial role in aligning the display’s design with its intended purpose.
Given the size of the unit, logistics were also a key consideration. The display was packed in durable, tested materials to ensure safe handling during transit. To support easy rollout across multiple locations, we provided comprehensive assembly instructions, making it simple for store teams to set up the display correctly and efficiently.
Designing point of sale displays for Baby Bunting
Our process began with a series of site visits to understand the retail context in Baby Bunting both in terms of store layout and how staff currently demonstrate the product to customers.
This helped us identify suitable locations, spatial limitations, and ergonomic requirements.
These insights informed our design approach, which drew on the visual language of the brand and the product itself. Multiple concepts were developed and tested to assess what was structurally and visually achievable within the constraints of the environment.
Creating a point of sale display design concept
This display was developed with the clear objective of providing a strong, recognisable brand presence in-store while supporting retail teams to demonstrate a unique and technical product.
In this case, the display was for a baby car seat that had to serve multiple practical functions, including integrated storage for marketing collateral and the ability to update or adapt messaging over time through flexible graphic applications.
Our point of sale design agency provides an end to end service which also includes the creation of detailed assembly instructions so that each unit can be put together perfectly once it is delivered to the stores.
We do this because we realise how time consuming it can be to set up point of sale displays. So for each brand we make it as easy as possible which also ensures there is maximum compliance at store level.
We can provide optional services which engage with local merchandisers to have this done for you and/or to audit the roll out in stores.
The new point of sale display in Baby Bunting for baby car seats
The Maxi-Cosi® Halo 360 is the first rotating car seat in Australia, offering a seamless 360° rotating seat to make travelling with your family simpler, safer, and more convenient.
Designed to simplify your everyday life, the Halo 360 rotating seat ensures you can secure your child in seconds without unnecessary bending or fumbling. Thanks to the tether-free design, you’ll have full access to your child in rear-facing mode from birth.
As you can see from the in store photos, the point of sale display lets you easily touch, feel and try the baby seat while creating a visually striking presence.
As you can see in the background most baby car seats in Baby Bunting are just located on metal shelving. Maxi-Cosi creates an advantage for itself by drawing attention to its new product with a simple, elegant design visual, striking blue colour and easy to access display.
Prominent in-store display presence
Acts as a brand beacon, increasing visibility and attracting shopper attention in busy retail environments.
Designed for easy product demonstration
Enables store staff to confidently and effectively showcase the product’s unique features, improving customer understanding and purchase intent.
Integrated internal storage
Keeps supporting marketing materials or product literature neatly housed within the unit, ensuring resources are on-hand when needed without cluttering the space.
Flexible graphic panels
Allows for simple updates to branding, promotional messages or seasonal campaigns without needing to replace the entire unit, saving time and cost over time.
Do you have a product in Baby Bunting that you need help with to get more visibility, better demonstrability or increased sales?
Let’s make a display that sets you apart.
