Point of sale for Maytronics to display their pool hardware
Custom designed point of sale display for outdoor pool equipment
Genesis Retail Displays is a point of sale display design agency in Sydney that was engaged by When Maytronics Australia challenged us to “sell the sizzle”, we knew this project was about more than just displaying a product, it was about capturing an experience.
The brief was to connect pool owners with the Mineral Swim water purification system, a premium innovation combining ozone-to-oxygen purification technology with 100% Dead Sea Minerals.
This company didn’t want simple posters or a cardboard display stand, they wanted to create something that was unique, eye catching and that would stop shoppers as they walked into a retail outlet that was crowded with hundreds of other items.
Designing an interactive point of sale display for pool cleaning products
The result?
Well as you can see from the short video above, we designed a crystal-clear, therapeutic swimming point of sale display experience unlike anything else available for backyard pools.
To bring this to life in-store, our team designed a dynamic water tank display complete with gently aerated water and integrated LED lighting.
The effect is both calming and captivating, encouraging shoppers to pause, look closer and maybe imagine the experience for themselves. Proof that a touch of theatre and sensory engagement can transform retail presence into a powerful storytelling moment with the right design expertise.
That is the difference between buying ‘off the shelf’ point of sale displays and putting your logo & wording on them versus getting something completely custom designed and made.
Creating a point of sale design concept
Like all of our point of sale display projects, we begin with a briefing session to understand each client’s specific needs and desires. From there we sketch ideas, visit suitable stores and create different concepts for consideration.
Once an idea is agreed on we then set about coming up with the physical solution which includes more precise design sketches, a prototype and if/when required we will do in store mock up placement testing.
Once all stakeholders are happy, there is some fine tuning that is done, final costing & then off we go to production.
Do you have a product that you need help with to get more visibility, better demonstrability or increased sales?
Let’s make a display that sets you apart.
