"Metal POS Displays are a costly investment but they pay off in the long run as they endure the rigours of retail."

Metal POS Displays for retail stores

Metal is a durable material for retail product displays.

The point of sale design brief

Genesis Retail Displays had been manufacturing various point of sale items for Valvoline which they were putting into retailers like Super Cheap Auto, Autobarn and Repco which in most cases were corrugated display stands for seasonal promotions.


Although their retail customers were asking them for something more permanent that could be on display in the store for a long time to showcase their range of oils but also help shoppers choose which product was right for them.

How we delivered this point of sale display solution


We presented three ideas;

  1. A free standing metal pos display that could promote selected products off location.

  2. An on-shelf product selection guide that could be added to their existing shelving.

  3. A metal pos shelving unit that could be installed into any retail store.


For this execution it would satisfy the need for a long term or permanent display created for retail stores, but also to make it easier to cope with the weight of the products which were mainly oil containers. It created some flexible solutions and designed to be durable with metal construction. 



Genesis Retail Displays have extensive experience with custom designed metal pos displays for retail. Over the years we have created metal displays for petrol stations, supermarkets, hardware stores and electrical retailers to display products.


While many of these have been static displays used for promotions or to showcase product ranges there have been a number of examples which are interactive and these also allow people to touch, try & feel products in store to increase conversions to sales.

Custom designed semi permanent retail point of sale displays for products in retail by Genesis Retail Displays posm manufacturer in Sydney hardware products wall stand


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Andrew Mansfield

Andrew Mansfield

Andrew Mansfield is Director of Genesis Retail Displays and helps his clients maximise shopper engagement and sales using custom designed point of sale displays.

Andrew is a qualified Industrial Designer with 20+ years of industry experience who can provide valuable insights to maximise the effectiveness of POS display design and manufacturing. Based in Australia his prudent advice has helped many brands avoid the numerous and varied pitfalls that can compromise POS display projects.

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