Most POP organizations will take care of design and manufacture. Displays then need to be distributed to store, installed, merchandised, updated and maintained. Coordinating separate display, distribution and merchandising organizations can be very time consuming and expensive for Brand Executives.
The thinking on interactive display programmes particularly given the significant investment required, needs to be long-term, it is not set and forget. The market pace of product innovation generally means product and features are updated regularly. Product change-outs can be quite a lot of work to manage over time if 3-4 companies are involved.
Partnering with a POP organization that takes care of the entire suite of services that need to come together to execute interactive POP display programmes gives you one point support for full execution of the program which simplifies communications and management while providing on-going support for the life of the campaign.