Smartphone POS Display Ideas
Custom design product displays for consumer electronics retail stores.
WHY ARE SMARTPHONE POS DISPLAY IDEAS SO IMPORTANT?
Smartphone penetration by age group in Australia
Australian smartphone ownership has reached record levels with nearly every age group nearing 100% penetration rates – so yes, practically every person in Australia owns a smartphone of some type. Therefore it becomes crucial for smartphone manufacturers to have great smartphone pos displays in retail stores like JB Hi Fi in order to try and attract shoppers.
Nokia wanted to see some clever smartphone point of sale ideas for consumer electronics stores like JB Hi Fi. The theory was that based on August 2018 data, JB Hi-Fi is ranked as the equal 7th largest consumer electronics and home appliance retailer in the world. So if they were able to come up with a smart way to present their smartphones in a retail store environment like JB Hi Fi then the ideas could be replicated in other retailers around the world.
The JB Fi Fi consumer electronics shopping environment is probably the busiest visual space of any store in Australia, especially compared to others like Officeworks, Bing Lee, Harvey Norman or The Good Guys. They have successfully used this formula to sell billions in consumer electronics products.
With such a busy point of purchase environment it means all the brands in JB Hi Fi are competing with so much other noise and therefore increases the need for clever pos displays that can fit the tight spacing of JB Hi Fi’s stores. So our design team had to keep this in mind while balancing the practical needs of the store to leave space for things like ticketing, power and security cables.
The design brief meant we needed to;
– Create a smartphone product display stand for retail
– The POS display needed to incorporate existing power & security items
– The smartphone display had to fit within the existing visual merchandising space available
– The design had to meet Nokia’s corporate identity guidelines
HOW DID WE DESIGN THIS SMARTPHONE POS DISPLAY?
Countertop smartphone display stand
We had to create a POS design that would sit on the existing JB Hi Fi countertops in the mobile phone area of the store. So instead of creating a wall bay or free standing display unit we had to work in the confines of the existing space available.
Shelf display for smartphones
So the countertop shelf display we came up with was designed to not only fit the space but include security, lighting and very clean brand messaging. This enabled Nokia to help its products stand out from all the other black / charcoal smartphones on the counter top area of the store.
Smartphone product information
Not content with creating a visually pleasing space to show off their smartphones, Nokia wanted the ability to include some of its product features and benefits on the display. So we integrated a space in the design for interchangeable base plates. This gave consumers information and made it easy to update when new models were released. We also kept room for JB Hi Fi’s in-store ticketing so it made the display practical from the retailer’s point of view.
A smartphone display with lighting
With our expertise as a point of sale design agency we were also able to add a few touches of clever industrial design with integrated lighting, security and power for the countertop smartphone display units. This helped the display ‘pop’ in the store and really show off the details of the smartphone designs.
CAN WE DESIGN OTHER DISPLAYS FOR CONSUMER ELECTRONICS STORES?
Cardboard product displays
We have helped a number of consumer electronics brands to come up with smart ways to display their products in retailers like Harvey Norman and JB Hi Fi. Here’s an example of a custom designed freestanding cardboard product display that was installed in hundreds of stores across Australia.
Our designs can be pre-packed and can also be double sided depending on the requirements.
End cap POS displays
Using either cardboard, wood, metal or a mix of materials we can design product displays for consumer electronics products that can be placed on aisle ends, off location areas or even end caps.
Product demonstration area
We have helped design interactive demonstration areas in consumer electronics stores for speaker brands with light, video, sound and complete end to end management.
Modular product displays
Many brands need to have something that is scaleable to cater to different store sizes or stock mdoels. We have made various scaleable countertop display pos solutions with sound and interactivity.
DO YOU REALLY SAVE MONEY ON CHEAP POS IDEAS?
- Up front savings lost in retail execution.
- Lack of visibility hides true costs.
- Lost sales & conversion opportunities.
Let’s work through a practical example of how selecting a cheap point of sale solutions for your headphone display can cost money in the medium to long term.
So we will assume there is a AUD$300 saving per point of sale display module.
Then let’s assume one of these scenarios play out;
- The Retractable pull cords are not long enough to put headphones on your head and a shopper can’t really use them.
- The cords are all tangled and too hard to pull apart.
- The products have been taken from the display because there was no security cables.
- Audio buttons that do not play music or the video display does not turn itself on in the morning.
The average price for high quality over ear headphones is between $200 & $300, let’s assume in just one location you sell 2 units per week. Then lets assume it is 4 weeks before the broken display unit is reported & then another few weeks before it is actually repaired.
What does it mean?
- LOST REVENUE – Potentially $600 per week in lost retail revenue or $180,000 per week if the same problem exists with a poor design installed in 300 stores.
- LOST MARKET SHARE – if competitors have working displays.
- ADDITIONAL COSTS – needed to remedy the broken displays and products, this could be budget that isn’t available or need to be taken from other activities.
- LOST TIME – for sales opportunities as a Quarter could pass before you return to 100% operational efficiency.
why are POS displays so important?
Point of sale displays (POS) or point of purchase (POP) displays are the best way to attract shoppers in busy retail outlets and ultimately encourage them to purchase your product.
POS can be used on-shelf in retail stores or ideally be free-standing like the examples above. On-shelf creative POS displays can make your product stand out among your competitors. POP free standing floor displays (FSDU’s) can in effect create new space for your product offer when the store displays are already full.
By trying to influence the “last 3 feet” of the path-to-purchase you can increase shopper traffic into people actually buying your product, especially compared to items sitting on a normal shelf planogram.
As demonstrated in this example, POS displays come in many forms from more simple application such as wobblers, posters and bunting to cardboard counter displays, free standing cardboard displays and pallet displays to semi-permanent displays and even permanent displays.
Taken to the next level Interactive POS displays allow your shopping customer to know what your product is like rather than asking them to guess what the product is like. Displays that allow shoppers to touch, feel and experience the product provide a much more immersive experience for shoppers and have been shown to double sales.
whAT ARE POS displays?
Where are point of sale displays located?
A point of sale display (POS display) is a specific form of sales and marketing material that is generally found near the cash register areas of a retail store or in other prominent locations like an end cap, aisle bay, promotional goods area or demonstration tables. So these point of sale displays have the aim of attracting a shoppers attention away from the standard shelf placement and planogrammed range of products to try and help mind share for that brand or product. Typically the brands that execute great point of sale displays will increase their sales.
What are point of purchase displays?
Point of purchase displays come in various forms and in many cases some people might consider them as the items next to a register but really the whole store is a ‘point of purchase’ when you think about it. So a point of purchase display can be anything from simple countertop shelf signage to things like free standing cardboard product display stands or even permanent interactive point of purchase displays that have video, lights and sound. Genesis Retail Displays are experts at solving product point of sale display scenarios to get products of all shapes and sizes on display in different parts of a store. We are a specialist in designing point of sale in Sydney that can be used in any retailer in Australia.
How much does a point of purchase display cost?
We love this question and the simple answer is something like ‘how long is a piece of string’. While this sounds silly the fact is that the cost of point of purchase displays can vary from $1,000 to $100,000 depending on the scale and complexity of what you are trying to achieve. If you are happy with mass produced, pre fabricated units then head to Officeworks and buy their standard product display stands. The challenge you will find is trying to align standard designs to your brand, product weight and colouring by trying to adapt off the shelf items.
If you want a point of purchase display that is effective then the only solution is to get custom designed displays that perfectly suit the size, weight and shape of your product, your corporate identity guidelines and your intended purpose. While the cost of doing this is higher, you get a higher quality and more impactful result.
What is the difference between point of sale and point of purchase?
A common misconception is that point of purchase refers only to the space within the store where the transfer of money for the goods occurs, such as the checkout. Although really, point of purchase can be broader than this and be considered the whole shopping environment. The actual checkout area is usually referred to as the “point of sale,” because it is at this point that the buyer has given over their money and completed the sale. The terms get used interchangeably, but think of point of sale as a more narrow way to look at point of purchase. By these definitions, point of purchase marketing can be understood as whatever marketing or merchandising materials your brand provides to its retailers in order to help sales of your product in the store, or whatever materials you include with your product to accompany it where it is displayed.
What is a point of sale promotion?
In most cases a point of sale promotion is referred to as either POS or POP and mean similar things. It is the idea of promoting your brand and product by creating materials that can allow your product to be placed in extra areas of a retail store environment. You can get your product placed in off location areas of a store that are in high traffic areas to create incremental sales opportunities for your product. Doing a point of sale promotion is the best way to increase sales by taking advantage of the existing retail store visitors who are already shopping.
What is POS example?
Genesis Retail Displays has lots of POS examples in our online photo gallery that have been created for different retail locations like grocery, pharmacy and electrical stores.
How does a POS work?
POS or POP displays work by drawing attention to a new product, seasonal promotion or special offer that is presented using different types of point of sale display designs like free standing display units, PDQ’s or even semi permanent end cap displays. By creating something different to the normal retail shelving space you immediately create a visually impactful area for your brand and product that has a greater chance of converting shoppers into buyers by drawing their attention.