Custom designed Pre packed cardboard point of sale display stands
Australian POS design agency that creates product displays for consumer electronics retail stores.
WHY are POINT OF SALE DISPLAYs SO IMPORTANT?
The latest IBISWorld analysis about Consumer Goods retailing in Australia indicates that revenue is expected to decrease by 2.1% in 2020-21 as a result of declining disposable incomes and negative consumer sentiment in the Country. The Australian Bureau of Statistics has reported that in October 2020, with seasonal adjustments, there was a 1.4% month-on-month improvement in general retail trade and a 7.1% increase compared to October 2019.
For product brand managers this potentially means even more competition in a retail store to attract and convert shoppers into buyers as things return to normal after lockdown restrictions ease. This makes pre packed cardboard point of sale stands one of the fastest, easiest & most efficient ways to achieve mass retail point of purchase coverage for a product or brand.
While categories such as newspapers, books and recorded music continue their long term declining trends there is a prolonged growth for a wide range of consumer electronics technology-based goods like smart home products or headphones. Grand View Research have estimated the earphone and headphone market size was valued at USD 25.1 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 20.3% from 2020 to 2027 with Asia Pacific nearly 30% of the world’s volume.
The leading consumer electronics headphone brands include Apple, Bose, Harman, Sony, Sennheiser & Skullcandy with specialist manufacturers for PC Gaming headsets including Logitech, Razor and Astro.
The point of sale display design brief our agency received for this project from Astro needed to achieve the following outcomes;
– Create a cardboard product display stand for consumer electronics retail stores
– Pre-pack the stock into the stand to make it easier to transport & unpack
– Carry multiple product facings
– Incorporate Astro’s brand guidelines in the graphic design elements
HOW DID WE DESIGN THIS PRE PACKED POP DISPLAY?
Our pre packed cardboard point of sale stands are custom designed for each specific product or brand, we do not sell mass produced generic flat packed pos displays.
The reason for this is we ensure that any display that is created will specifically suit your brand and product – everything from the general design to the shape, spacing of shelving & how it can handle the weight of the items to be displayed.
We also spend time to understand how long the display will be needed for. So in some instances it might only be 4-6 weeks and in other cases it could be 6 months.
Depending on those scenarios our approach to creating a pos display design will change as we will use materials differently & ensure you have something that is fit for purpose.
WHAT IS A PRE PACKED CARDBOARD DISPLAY STAND?
- FULLY BUILT STAND
- PRODUCTS ARE PRE PACKED
- TRANSPORTED AS A SINGLE UNIT
- SIMPLE TO INSTALL
A pre packed cardboard display stand is pre made at our pos display manufacturing facility and has all your products already inside it.
This is different to a normal cardboard flat pack display stand that has to get made in the store then have products put into it.
A pre packed display can save time and money on logistics, the length of time it takes to get displays set up & even reduce the need to have merchandisers visit stores to set up displays.
Retail store staff simply lift off the outer protective shipping tray and the display is ready to use.
WHAT ARE THE BENEFITS OF PRE PACKED CARDBOARD DISPLAYS?
- GET DISPLAYS SET UP FASTER
- SAVE MONEY ON MERCHANDISERS
- HIGHER % OF COMPLIANCE
- EASY FOR RETAILERS
- SECURE OFF LOCATION SPACE
The benefit of using a pre packed cardboard display starts with the time it arrives into a retail store. You don’t need to pay for merchandisers to build or set up the displays, retail store staff can remove the protective shipping sleeve and put the display on the shop floor.
The retailers like using pre packed displays because it doesn’t waste time on the shop floor or take up any space during construction, they are literally placed, ready for use.
For a brand, compliance is much higher because you remove the worry about stores not building cardboard stands that are sent to loading docks. The units are physically much larger so there is higher chance of them going straight onto the shop floor especially with valuable stock ready to be sold.
By investing in a point of sale display program you can nearly always ensure there is higher stock weight in the stores to cater for the extra off location spaces you get with your stands.
WHAT products suit a PRE PACKED CARDBOARD DISPLAY?
Genesis Retail Displays is an Australian point of sale display agency that can custom design pop displays to be suitable for practically any product, category or industry in retail.
Our pre packed displays can be designed to suit small or large products, products of different sizes and even heavy products as required.
This means we can custom design a pre packed cardboard display stand to go into a grocery supermarket store like Coles or Woolworths just as easily as we can create them for consumer electronics retailers like JB Hi FI, The Good Guys or Harvey Norman.
OTHER POP DISPLAY IDEASFOR CONSUMER ELECTRONICS STORES
End cap POS displays
Using either cardboard, wood, metal or a mix of materials we can design product displays for consumer electronics products that can be placed on aisle ends, off location areas or even end caps.
Product demonstration area
We have helped design interactive demonstration areas in consumer electronics stores for speaker brands with light, video, sound and complete end to end management.
Modular product displays
Many brands need to have something that is scaleable to cater to different store sizes or stock mdoels. We have made various scaleable countertop display pos solutions with sound and interactivity.
DO YOU REALLY SAVE MONEY ON CHEAP POS IDEAS?
- Up front savings lost in retail execution.
- Lack of visibility hides true costs.
- Lost sales & conversion opportunities.
Let’s work through a practical example of how selecting a cheap point of sale solutions for your headphone display can cost money in the medium to long term.
So we will assume there is a AUD$300 saving per point of sale display module.
Then let’s assume one of these scenarios play out;
- The Retractable pull cords are not long enough to put headphones on your head and a shopper can’t really use them.
- The cords are all tangled and too hard to pull apart.
- The products have been taken from the display because there was no security cables.
- Audio buttons that do not play music or the video display does not turn itself on in the morning.
The average price for high quality over ear headphones is between $200 & $300, let’s assume in just one location you sell 2 units per week. Then lets assume it is 4 weeks before the broken display unit is reported & then another few weeks before it is actually repaired.
What does it mean?
- LOST REVENUE – Potentially $600 per week in lost retail revenue or $180,000 per week if the same problem exists with a poor design installed in 300 stores.
- LOST MARKET SHARE – if competitors have working displays.
- ADDITIONAL COSTS – needed to remedy the broken displays and products, this could be budget that isn’t available or need to be taken from other activities.
- LOST TIME – for sales opportunities as a Quarter could pass before you return to 100% operational efficiency.
why are POS displays so important?
Point of sale displays (POS) or point of purchase (POP) displays are the best way to attract shoppers in busy retail outlets and ultimately encourage them to purchase your product.
POS can be used on-shelf in retail stores or ideally be free-standing like the examples above. On-shelf creative POS displays can make your product stand out among your competitors. POP free standing floor displays (FSDU’s) can in effect create new space for your product offer when the store displays are already full.
By trying to influence the “last 3 feet” of the path-to-purchase you can increase shopper traffic into people actually buying your product, especially compared to items sitting on a normal shelf planogram.
As demonstrated in this example, POS displays come in many forms from more simple application such as wobblers, posters and bunting to cardboard counter displays, free standing cardboard displays and pallet displays to semi-permanent displays and even permanent displays.
Taken to the next level Interactive POS displays allow your shopping customer to know what your product is like rather than asking them to guess what the product is like. Displays that allow shoppers to touch, feel and experience the product provide a much more immersive experience for shoppers and have been shown to double sales.
whAT ARE POS displays?
Where are point of sale displays located?
A point of sale display (POS display) is a specific form of sales and marketing material that is generally found near the cash register areas of a retail store or in other prominent locations like an end cap, aisle bay, promotional goods area or demonstration tables. So these point of sale displays have the aim of attracting a shoppers attention away from the standard shelf placement and planogrammed range of products to try and help mind share for that brand or product. Typically the brands that execute great point of sale displays will increase their sales.
What are point of purchase displays?
Point of purchase displays come in various forms and in many cases some people might consider them as the items next to a register but really the whole store is a ‘point of purchase’ when you think about it. So a point of purchase display can be anything from simple countertop shelf signage to things like free standing cardboard product display stands or even permanent interactive point of purchase displays that have video, lights and sound. Genesis Retail Displays are experts at solving product point of sale display scenarios to get products of all shapes and sizes on display in different parts of a store. We are a specialist in designing point of sale in Sydney that can be used in any retailer in Australia.
How much does a point of purchase display cost?
We love this question and the simple answer is something like ‘how long is a piece of string’. While this sounds silly the fact is that the cost of point of purchase displays can vary from $1,000 to $100,000 depending on the scale and complexity of what you are trying to achieve. If you are happy with mass produced, pre fabricated units then head to Officeworks and buy their standard product display stands. The challenge you will find is trying to align standard designs to your brand, product weight and colouring by trying to adapt off the shelf items.
If you want a point of purchase display that is effective then the only solution is to get custom designed displays that perfectly suit the size, weight and shape of your product, your corporate identity guidelines and your intended purpose. While the cost of doing this is higher, you get a higher quality and more impactful result.
What is the difference between point of sale and point of purchase?
A common misconception is that point of purchase refers only to the space within the store where the transfer of money for the goods occurs, such as the checkout. Although really, point of purchase can be broader than this and be considered the whole shopping environment. The actual checkout area is usually referred to as the “point of sale,” because it is at this point that the buyer has given over their money and completed the sale. The terms get used interchangeably, but think of point of sale as a more narrow way to look at point of purchase. By these definitions, point of purchase marketing can be understood as whatever marketing or merchandising materials your brand provides to its retailers in order to help sales of your product in the store, or whatever materials you include with your product to accompany it where it is displayed.
What is a point of sale promotion?
In most cases a point of sale promotion is referred to as either POS or POP and mean similar things. It is the idea of promoting your brand and product by creating materials that can allow your product to be placed in extra areas of a retail store environment. You can get your product placed in off location areas of a store that are in high traffic areas to create incremental sales opportunities for your product. Doing a point of sale promotion is the best way to increase sales by taking advantage of the existing retail store visitors who are already shopping.
What is POS example?
Genesis Retail Displays has lots of POS examples in our online photo gallery that have been created for different retail locations like grocery, pharmacy and electrical stores.
How does a POS work?
POS or POP displays work by drawing attention to a new product, seasonal promotion or special offer that is presented using different types of point of sale display designs like free standing display units, PDQ’s or even semi permanent end cap displays. By creating something different to the normal retail shelving space you immediately create a visually impactful area for your brand and product that has a greater chance of converting shoppers into buyers by drawing their attention.