Shoppers were struggling to have the confidence to buy injury supports and braces through size, material feel and aesthetic concerns resulting in a limitation to sales. Shoppers were tearing open packets, leaving them damaged creating a messy display area in-store.
Genesis Retail Displays created a touch and feel selection guide unit incorporating a measuring tape, selection guide and touch & feel product swatches.
This unit, incorporated into the merchandised sales bay means shoppers are now armed with all the size, application and tactile information they need to not need to open packs and more importantly buy with confidence.
Do you have a POP display problem that needs solving?