Project Description

FUTURO™ ready-to-use supports and braces put science to work for you to provide the comfort, fit and compression you need to get the most out of each motion.

Shopper insights concluded that the sports supports category was difficult for shoppers to navigate given a high number of product variants, material types and sizes.

Understandably shoppers wanted to see, feel and touch the products while also testing for size. This required shoppers to remove the products from the packs, resulting in packs being damaged and a messy presentation of the brand, extra work for store associates to repack and merchandise, together with missed sales opportunities.

Genesis Retail Displays developed a clever display solution that provides a powerful beacon in-store, improved choice experience for shoppers, and most importantly sales have been catapulted by 110%.