Assassin’s Creed

By |2018-03-05T16:34:36+00:00June 30th, 2016|Categories: Cardboard Display Stands|

Assassin's Creed Syndicate is an action-adventure video game developed by Ubisoft and is available for PlayStation 4, Xbox One, Microsoft Windows. Our foremost objective here was to provide a format that worked for the retailer’s in-store environment and sales objectives.  Incredibly striking, detailed artwork from Ubisoft coupled with interesting die-cuts provides big customer impact and attraction [...]

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POP Campaign driving you NUTS!

By |2018-03-05T16:34:36+00:00June 30th, 2016|Categories: Cardboard Display Stands|

Hi all. Like many marketing activities, the development of POP display or in-store initiatives can take significantly more time than you might imagine. While no two projects are the same, below is a quick rule-of-thumb guideline as to what to expect and plan for, in preparing for an effective POP display program. The key to minimising [...]

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Uncharted 4: A Thief’s End

By |2018-03-05T16:34:36+00:00June 30th, 2016|Categories: Artwork, Cardboard Display Stands, Creative, Design, Point of Sale|

Uncharted 4: A Thief's End is an upcoming action-adventure third-person shooter platform video game developed by Naughty Dog and published by Sony Computer Entertainment exclusively on PlayStation 4. Keep an eye out for it in-store including in these Genesis Retail Displays created POP displays in Target from May 10.

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Artwork Proofing

By |2018-03-05T16:34:36+00:00June 2nd, 2016|Categories: Artwork, Point of Sale, POS Guides|

Always ensure your POP display provider provides a hard copy 100% size proof.  On-screen views of artwork are not a reliable indication of the finished result, as all are calibrated differently.  Seeing artwork in full scale can also flush out any unforeseen issues.

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Big W Vendor Point of Sale Display guidelines

By |2018-03-05T16:34:36+00:00June 2nd, 2016|Categories: Creative, Design, Point of Sale|

Download the Big W Vendor Point of Sale Guidelines manual below. https://www.bigw.com.au/medias/Vendor-Point-of-Sale-Guidelines.pdf?context=bWFzdGVyfHJvb3R8NzM0Mjg4MXxhcHBsaWNhdGlvbi9wZGZ8aGIzL2g5NC85NDM5ODcxMTcyNjM4LnBkZnwxODg1NzU4MjYzYTc1YzdkZTdjOTBlMmJhMGJjMjhkNTFmNzNkNzE5NTU0N2U3M2E1ZjA3MDUxYjc3NGQ1ZWI3  

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Big W PDQ’s

By |2018-03-05T16:34:36+00:00June 2nd, 2016|Categories: Design, Digital Display Stands|

The term PDQ can stand for “Presentation Display Quantity” or “Pallet Display Quantity”.  In making a pitch to Big W or planning a PDQ program, invest some time ensuring all the business case objectives are covered off.  Your POP display partner should take cate of the technical, design and logistic related areas for you.  There’s also [...]

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Woolworths off Location Displays Guidelines

By |2018-03-05T16:34:36+00:00June 2nd, 2016|Categories: Creative, Design, Point of Sale|

When presenting or preparing for off location POS opportunities, it is prudent to be compliant with Woolworths’ requirements to ensure simple execution for your customer, the retailer and maximum sales impact for your brand. Keep the one page overview below handy as a guide to ensure you and your POS organization have ticked all the boxes [...]

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Woolworths in-store POS

By |2018-03-05T16:34:36+00:00June 2nd, 2016|Categories: Creative, Point of Sale|

Are you after some fresh ideas on how to engage shoppers during their path to purchase at Woolworths? A great place to start is with Woolworths media hub. ATL and BTL campaign media opportunities are available. Download the Woolworths media pack here https://www.woolworths.com.au/content/content/MediaHub_BOOK.pdf

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Genesis have a great creative process which helps me innovate

Eli, Prepaid Retail Marketing
Optus

Well done guys, these are the best-looking launch kits we’ve ever had We’ll all feel very proud to launch this device.

Paul, Marketing Communications Manager
ResMed

Genesis are easy to communicate with and make changes. Smooth process and willing to adjust things to meet my briefs including pricing and design.

Ashley, Marketing Executive
Valvoline

The comments have been very positive on the design and function of the units that have been delivered. Great job to you and your team

Mark, Executive General Manager Marketing
Pirtek

Thank you so much for all you have done for the Logitech business over the last couple of years.It has been an absolute pleasure to work with you. I can’t thank you enough for ensuring all our POS executions have been well designed and executed, you have made my job much more enjoyable and successful.

Alice , Marketing Executive
Logitech

Thank you and the wider team for all your wonderful help and support this year.

Jason, Shopper Marketing Lead
Philips

The Genesis team were so easy to work with and made the total process so smooth. The attention to detail on every aspect was incredible by the team. So many options and solutions were presented to ensure we achieved the perfect stand that was engaging and visually appealing in stores. It has been a pleasure working with you to Tony!

Sarah, Brand Manager
Conga Foods