The term PDQ can stand for “Presentation Display Quantity” or “Pallet Display Quantity”.  In making a pitch to Big W or planning a PDQ program, invest some time ensuring all the business case objectives are covered off.  Your POP display partner should take cate of the technical, design and logistic related areas for you.  There’s also some handy Shelf Ready tray info and PDQ approval form in there for you as well.

Download the Big W PDQ Specifications Manual here